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FRAMING THE FUTURE

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最低价：￥180.10

定价：￥228.00

作者：BERNIE HORN 著

出版社：1-5767

出版时间：2008 年4月

I S B N：9781576754597

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FRAMING THE FUTURE

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180.10元

FRAMING THE FUTURE

送货上门

价格
228.00元

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内容简介

polls consistently show that most americans are progressives at heart. by margins of at least two to one, we favor affordable healthcare for all, even if it means raising taxes; want federal action to combat global warming; support stricter gun control; don't want roe vs. wade overturned; and the list goes on. so why is it so hard for progressive candidates to win elections?
　　in "framing the future," author bernie horn explains how persuadable voters think about issues and make political decisions and why, as a result, the usual progressive approaches are practically designed to fail with them. he offers a crash course in the nuts and bolts of framing and shows how to use three bedrock american values--freedom, opportunity, and security--to frame progressive positions in a way that creates a consistent, unified political vision that will appeal to persuadable voters.

作者简介

Bernie Horn is Senior Director, Policy and Communications, at the Center for Policy Alternatives. He has worked in politics for more than twenty-five years as a campaign manager, political consultant, lobbyist, policy director, and communications trainer. Horn has helped elect and reelect hundreds of federal, state, and local officials.
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