| Entrepreneurs need to focus on every aspect of a small business, and Bob Adams provides instant access to streetwise advice on every small business topic. From getting big results from low-budget advertising to positioning your product or service, from getting financing to staying out legal trouble - Streetwise Small Business Start-Up has got you covered. It includes publicity, advertising, and marketing campaigns, budgets and cash flow projections, and more! |
| 1 STRATEGY Adams'Rules for Small Business Success Ideas for New Businesses Buying a Business Franchising Company Strategy Business Plan Growth Selling a Business 2 MARKETING Positioning Marketing Plans Cheap Marketing Tricks Publicity Point of Sale Literature Trade Shows Competing with Giants 3 SALES choices Face-to-Face Selling Telemarketing Independent Sales Representatives Internet Marketing Wholesalers,Distributors,and Importers Fax Marketing Exporting 4 ADVERTISING 5 PEOPLE 6 MONEY 7 LEGAL 8 OFFICE |
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