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中国业务OPERATION CHINA

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中国业务OPERATION CHINA

最 低 价:¥222.40

定 价:¥278.00

作 者:JimmyHexter 著

出 版 社:Oversea Publishing House

出版时间:2007-12-1

I S B N:9781422116968

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222.40元
价格
228.00元
  • OPERATION CHINA
  • 送货上门
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    243.00元
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    285.00元

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    内容简介

    the sheer size of the Chinese market makes it an almost irresistible opportunity for growth. --Industry Week, November 1, 2007
    ... an excellent book ... should create a sense of urgency for company executives, supply chain managers, and anyone with operational responsibility for sourcing, manufacturing or distribution in China." --Supply Chain Digest, January 8, 2008

    作者简介

    目录

    Preface
    Acknowledgments
    Part One Good Enough Is No Longer Enough
     1 Changing Rules for Business Success
     2 Principles of World-Class Execution
    Part Two World-Class Execution
     3 Learning to Win in China's Many Markets
     4 Developing Competitive Products
     5 The Next Advantage for Manufacturing
     6 Getting More from Sourcing More in China
     7 Distribution: Changing Times
     8 Talent Holds the Key
     9 Where to Start
    Part Three The Future of Business in China
     10 The Looming Wave of Mergers and Acquisitions
     11 Win in China--or Lose Everywhere
    Notes
    Index
    About the Authors

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