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Understanding Finance 解读财务

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Understanding Finance 解读财务

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定 价:¥73.10

作 者:HarvardBusinessSchool 著

出 版 社:

出版时间:2008-2-2

I S B N:9781422118832

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内容简介

This book explains the essential concepts of finance--budgeting, forecasting, and planning--to managers who are not financial managers. Understanding Finance contains relevant information on how to:
  Understand what the three basic financial statements and ratio analysis tell about a company’s financial health
  Develop and track a budget
  Assess an investment opportunity

作者简介

目录

Mentors' Message: Why Understand Finance?
Understanding Finance: The Basics
 Understanding Financial Statements
 An overview of the statements you need to assess your company's
  financial health.
  Accounting methods
 The income statement
  The balance sheet
 The cash flow statement
 Using Financial Statements to Measure Financial Health
 A menu of calculations you can use to evaluate your organization's
  financial soundness.
 Profitability ratios
  Operating ratios
 Liquidity ratios
  Leverage ratios
 Other ways to measure financial health
 The Budget Process
  Four stepstodevelopinganinformed,effective budget
  Understanding top--down and bottom-·up budgeting
  Preparing a budget
  Articulating your assumptions
  Quantifying your assumptions
 What Is Cost/Benefit Analysis?
  Techniquesfor determining whether to invest in aparticular initiative
  Steps of cost/benefit analysis
  Net return and payback period
  Net present value and internal rate of return
  Breakeven analysis
  Sensitivity analysis
  Estimating unquantifiable benefits and costs
 Tracking Performance
  Tacticsfordeterminingwhetheryourinvestmentispaying off
  Tracking the performance of an investment
  Tracking your budget
Tips and Tools
 Tools for Understanding Finance
  Worksheets to help you create and track an annual budget,perform a breakeven analysis,and propose an initiative.
 Test Yourself
  A helpful review odconceptspresented in thisguide.Take it bedore and after you've read through the guide,to see how much you’ve fearned.
  Answers to test questions
 KeyTerms
  Definitions ofimportant and commonly used terms infinance
 To LearnMore
  Further titles of articles and books ifyou want to go more deeply intothetopic.
Sources for Understanding Finance
Notes
 Foryou to use as ideas come to mind

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