| 本书是一本国际经济与贸易专业核心课程的实战教程，取材真实，内容覆盖面适当，包括外贸交易过程的所有环节，如：与外方建立业务关系、做资信调查、询盘、还盘、促销、下订单、签约，包装、投保、装运、索赔理赔、安全收汇以及参加展会、灵活贸易、各种商务活动的文件处理等等。 本书内容翔实，结构严谨,反应了当今世界进口业务的现实与最新变化,例文能真切反映交易的实际过程,注重培养学生的实际应用能力,更加贴近学生的就业需求。全书按教学法编排,体例设计符合教学需要。本教材与教师和学生的界面非常友好，方便任课教师组织课堂教学。 本书适合国际经济与贸易专的学生、外贸工作才 以及所在需要同外商进行在效沟通的从业人员参考使用，可以作为各级院校的教学用书、公司培训用书以及自学参考用书。 |
| Unit One Job Requirements and the Forms of Busuness Letters Part One Job Requirements Part Two The Forms of Business Letters Summary Exercises Unit Two Establish Business Relations Introduction Business Letters Pattern A of Business Letters Relevant Terms Useful Phrases Summary Exercises Unit Three Credit Inquiry Introduction Business Letters Pattern A of Business Letters Relevant Terms Useful Phrases Summary Exercises Unit Four Enquiries and Replies Introduction Business Letters Pattern A of Business Letters Relevant Terms Useful Phrases Summary Exercises Unit Five Quotations and Proforma Invoices Introduction Business Letters Pattern A of Business Letters Relevant Terms Useful Phrases Summary Exercises Unit Six Offers,Counter-offers and Re-counter Offers Introduction Business Letters Pattern A of Business Letters Relevant Terms Useful Phrases Summary Exercises Unit Seven Orders and Their Fulfillment Introduction Business Letters Pattern A of Business Letters Relevant Terms Useful Phrases Summary Exercises Unit Eight Sales Confirmations Introduction Business Letters Pattern A of Business Letters Relevant Terms Useful Phrases Summary Exercises Unit Nine Terms of Payment Unit Ten Packing Unit Eleven Insurance Unit Twelve Shipping Instructions and Shipping Advice Unit Thirteen Trade Disputes and Settlement Unit Fourteen Sales Promotion Unit Fifteen Expos Unit Sixteen Flexible Trade（Ⅰ） Unit Sixteen Flexible Trade（Ⅱ） Unit Eighteen Miscellaneous AppendixⅠ Commercial Acronyms and Abbreviations AppendixⅡ Key to Exercises |
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