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| STRATEGY "The search for organic growth is a top priority for every leader, and Chris Zook's focus on leveraging the core business is spot-on. Unstoppable presents a practical and proven method that can help a management team renew their growth strategy in an increasingly turbulent world." ——JOHN DONAHOE,President,eBay Marketplaces "Unstoppable is a noteworthy next step in Chris Zook's trilogy of books providing essential advice on growing and expanding core markets. The concept of recognizing and leveraging hidden assets is critical in today's corporate world as many traditional businesses have been transformed by technology, rapid changes in customer dynamics, and increased global compctition,The practical advice and insights offered here provide a compclling path for accion". ——NACY MCKINTRY,CEO and Chaiman of the Executive Board,Wolters Kluwer Darwinian business world." ——STEPOHEN PAGLIUCA , Managing,Director, Bain Capital Partners, LLC Speed is the single biggest factor in todays business environment--speed of change, speed to market, and the speed from which the consumer can react and adapt. Unstoppable builds on the great research and analysis from Zook's previous experience and the impact of an ever changing series of business challenges and opportunities. Anyone thinking about long-term sustainable growth and value creation must take into consideration the examples illustrated in this great read." ——CHARLIE DENSON,president,NIKE Brand. 作者简介： Chris Zook is the head of Bain&Company's Global Strategy Practice and leads thc Bain Growth Project． Jacket design by：Adrian Morgan Harvard Business School Press 60 Harvard Way Boston，MA 02163 Learn more about our books and view our latest catalog at：www．HBSPress．org. |
| Acknowledgments Introduction 1 Unsustainable to Unstoppable 2 When to Redefine the Core 3 Undervalued Business Platforms 4 Untapped Customer Insights 5 Underutilized Capabilities 6 Managing Through the Growth Cycle Appendix Notes Bibliography Index About the Author |
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