| Foreword by Kevin Roberts Backstory: One Million Ideas Introduction: In Search of Elegance PART 1: PRINCIPLES 1 The Art of Ingenuity Business meets art and science in an emerging view of work. 2 The Pursuit of Perfection Conventional wisdom forcing a choice between small steps and big leaps misses the point. 3 The Rhythm of Fit What distinguishes great innovation is its ability to serve the changing needs of society. PART 2: PRACTICES 4 Let Learning Lead Learning and innovation go hand in hand, but learning comes first. 5 Learn to See Elegant solutions come come from customers-- get out more and live in their world. 6 Design for Today Focus on clear and present needs, or your great ideas remain just that. 7 Think in Pictures Make your intentions visual--you'll surprise yourself with the image. 8 Capture the Intangible The most compelling solutions are often perceptual and emotional. 9 Leverage the Limits Restraining forces rule resource constraints can spur ingenuity. 10 Master the Tension Breakthrough thinking demands something to break through. 11 Run the Numbers Think for yourself--temper instinct with insight, focus on facts, and do the math. 12 Make Kaizen Mandatory Pursuing pecection requires great discipline-- create a standard, follow it, and flnd a better way. 13 Keep It Lean Complexity kills scale it back, make it simple,and let it flow. PART 3: PROTOCOl, 14 The Clamshell Strategy Management plays a key role in releasing the power of front-line innovation. 15 The Elegant Solution A team in pursuit of the elegant solution taps the full formula in one session. Afterword--Words of Encouragement Notes & Credits Acknowledgments Index |
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