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案例研究手册CASE STUDY HANDBOOK

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最低价：￥139.20

定价：￥174.00

作者：WilliamEllet 著著

出版社：Oversea Publishing House

出版时间：2007-4-1

I S B N：9781422101582

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案例研究手册CASE STUDY HANDBOOK

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If you’re enrolled in an executive education or MBA program, you’ve probably encountered a powerful learning tool: the business case. But if you’re like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating.
　　In The Case Study Handbook, William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author’s framework.
　　Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class.
　　Any current or prospective MBA or executive education student needs to read this book.

内容简介

If you’re enrolled in an executive education or MBA program, you’ve probably encountered a powerful learning tool: the business case. But if you’re like many people, you may find analyzing cases and writing about them challenging or frustrating. That’s not surprising—cases are not simple narratives, and good ones are typically nonlinear and can even be purposefully misleading. Apply the conventional approach to understanding business cases, and you may waste time (at best) and arrive at weak or meager conclusions (at worst).
　　The Case Study Handbook presents a powerful new approach for analyzing, discussing, and writing about cases. By using sample Harvard Business School cases, you’ll master a number of useful topics, including:
　　How to recognize case situations and apply appropriate tools to solve problems, make decisions, or develop evaluations
　　How to quickly establish a base of knowledge about a case
　　How to write persuasive case-based essays
　　How to talk about cases effectively in class
　　This book also includes strategies and templates to help apply this new framework. Extensive examples of effective writing further reinforce your learning.
　　A vital resources, The Case Study Handbook is a must read for anyone about to tackle the business case.
作者简介：
William Ellet is principal and editor of TrainingMedia Review, a review of business training content and technology for both live and online training. He has more than twelve years' experience teaching students how to read, analyze, and write about business cases in the pre- MBA and MBA programs at Harvard Business School.

作者简介

Introduction
　1 Persuasion, Argument, and the Case Method
　2 What Is a Case?
PART Ⅰ ANALYSIS
　3 How to Analyze a Case
　4 Case Analysis Demonstration
CASE STUDY: "Malaysia in the 1990s (A)"
　5 Problems
CASE STUDY: "Allentown Materials Corporation: The Electronic Products Division (Abridged)"
　6 Decisions
　　CASE STUDY: "General Motors:　Packard Electric Division"
　7 Evaluations
CASE STUDY: "Allentown Materials Corporation: The Electronic Products Division(Abridged)"
PART Ⅱ DISCUSSION
　8 How to Discuss a Case
PART Ⅲ WRITING
9 How toWrite a Case-Based Essay
10 Problem Essays
CASE STUDY: "Allentown Materials Corporation: The Electronic Products Division (Abridged)"
Sample essay
11 Decision Essays
CASE STUDIE S: "General Electric: Major Appliance Business Group (Abridged)" and "Whistler Corporation (A)"
Sample essays
12 Evaluation Essays
Disguised case
Sample essay
PART Ⅳ CASES FOR ANALYSIS AND WRITING
"Allentown Materials Corporation:
The Electronic Products Division (Abridged)"
"General Electric: Major Appliance
Business Group (Abridged)"
"General Motors: Packard Electric Division"
"Malaysia in the 1990s (A)"
"Whistler Corporation (A)"
Acknowledgments
Index
About the Author