| 本书共分74个单元，归纳为管理、生产与运营管理、市场营销三大部分。本书还包括了商务领域最常用的1000条术语及解释。本书内容不仅简洁、条缕清晰而且非常实用。通过本的学习，可以帮你轻松掌握管理与市场营销英语。 |
| Section One Management 1.1 What is Management? 1.2 Management Skills 1.3 Top Management 1.4 The Board of Directors 1.5 Company Structure 1.6 An Organization Chart 1.7 Meetings 1.8 Business Objectives and Values 1.9 Competitive Strategy and Advantage 1.10 Innovation 1.11 Growth and Takeovers 1.12 Sports Metaphors 1.13 Health Metaphors 1.14 Recruitment 1.15 Training and Qualifications 1.16 Theories of Motivation 1.17 Remuneration 1.18 Working Conditions 1.19 Industrial Relations 1.20 Redundancy 1.21 Cultural Stereotypes, and Management 1.22 Business Ethics 1.23 Collocations-Business 1.24 Review-Human Resources Management 1.25 Review-Management Verbs 1 1.26 Review-Management Verbs 2 Section Two Production and Operations Management 2.1 Production and Operations Management 2.2 Factory Location 2.3 Factory Capacity 2.4 Inventory 2.5 Just-in-Time Production 2.6 Factory Layout 2.7 Safety 2.8 The Manufacturing Cycle 2.9 Make and Do 2.10 Product Design and Development 2.11 Time Sequences 1 2.12 Quality 2.13 Review-Production 1 2.14 Review-Production 2 Section Three Marketing 3.1 What is Marketing? 3.2 Marketing Tasks 3.3 Marketing and Sales 3.4 Market Structure 3.5 Marketing Strategies 3.6 Military Metaphors: Business as War 3.7 Market Segmentation 3.8 Market Research 3.9 Market Testing 3.10 Market Potential 3.11 Market Forecasting 3.12 Products 3.13 Branding 3.14 Product Lines 3.15 Phrasal Verbs-Product Lines 3.16 Product Life Cycles 3.17 Time Sequences 2 3.18 Pricing 3.19 Market Metaphors 3.20 Collocations-Consumer 3.21 Marketing Channels 3.22 Promotional Tools 3.23 Advertising 3.24 Personal Selling 3.25 Sales Promotions 3.26 Industrial Marketing 3.27 Marketing versus Everyone Else 3.28 Phrasal Verbs-Marketing versus Everyone Else 3.29 Collocations-Market 3.30 Review-Promotional Tools 1 3.31 Review-Promotional Tools 2 3.32 Review-The Marketing Mix 3.33 Review-Marketing 3.34 Review-Sequences Section Four Mini-Dictionary British and American Terms Answer Key |
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