![国际营销战略:[英文本]](http://image.welan.com/?1078815)
最 低 价：￥33.90
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作 者：(爱尔兰)FrankBradley/(爱尔兰) Frank Bradley著/(爱尔兰)布拉德利 著
出 版 社：外语教学与研究出版社
出版时间：2005-08
I S B N：7560043771
这是本系统性阐述估计营销战略理论的全英文教材。它站在战略的高度分析研究了国际营销的性质、范围及重要性，这有助于我们深入了解国际化企业所面临的各种任务。 |
| Preface Acknowledgements 导读 1 Scope of international marketing strategy Strategic approaches to international markets International marketing strategy Definitions of international marketing Generic international marketing strategies Opportunistic approach to international markets Standardization or customization Implications of standardizing strategy Market integration,standardization and differentiation Entering foreign markets Product-market development Technology,product and market decisions Strategic differentiation in the international firm International marketing strategy and orgazization International marketing environment Market fragmentation and consolidation Globalization of markets Technology and&nbs |
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