| Preface 1 Introduction The Role of Culture The Role of CommunicatioF Structure :2 Production Location/Layout Product Package Color Summary 3 Name s Product Names Company Names Summary 4 Marketlng Promotions Pricing Summary 5 Translation Carelessness Multiple Meanings Idioms Summary 6 ManInt Cultural Differences Poor Personnel Choices Labor Relations Summary 7 StrItiMnwnt Entry Mode Supply Problems Complex Problems Additional Mistakes Summary 8 ther Ar sof Int natlonal lsln Legal Finance Market Research Summary 9 Lsont rned Adaptation Nationalism Promotion Translation Market Research Conclusion Notes Index of Companies Index of Places Index of Products |
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