| 作者简介：Andrew Crouch joined the Business School at Bond University in 1989, just as the University opened. Prior to his move to Bond he held academic positions in the Melbourne Business School and the Australian Graduate School of Management. His professional interests have been based in managerial psychologywhere he completed his doctorate.Andrew has taught and consulted in strategy, competitive intelligence and the management of change. |
| Acknowledgements I ntrOduction Heritage Contemporar7 perspectives Classic perspectives Delineation of strategy Primary concepts Levels of direction Principles 2 Competition Strategic threshold Dynamics of harmony Dynamics of confrontation Threshold of confrontation Competition Competition and games Purpose Competitive context Competitive intelligence Appendix 2：The practice of competitive intelligence 3 Assessment Strategic assessment Design Strategic appraisal Strategic issues Alternative courses of action Evaluation Contemporary criteria Classic criteria Appendix 3: The look of a Strategic Assessment 4 Integrity Initiative Creating momentum Flexibility Adapting to circumstances Balance Maintaining stability 5 Security Time Impressions of time Deception Impressions of reality Power Impressions of dependence 6 Feasibility Capability proposition Assets Resource-based view Maintenance of wherewithal Ability Core competencies Capacity to transform Alliances Strategic satellites 7 Morality 8 Conclusion Alexander's strategy Policy objectives Strategic thresholds Principles of strategy Finally Endnotes Index |
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