| In today s competitive real estate sales market, the key to getting ahead and staying ahead is targeting your profes- sional services. And that s what real estate farming is all about. While there are several ways to reach your farm -- in person, on the phone, or by mail the one most untapped by today s professional is the mail. This book explains in detail how to apply the proven con-cepts of direct mall to your real estate farm. Step-by-step it covers everything you need to know about farming suc- cessfully by mail... The kinds of real estatc farms Choosing the right farm for you Creating and maintainingyour farm mail list The difference between a Newsletter and a Sales Letter Writing winning sales letters from "Dear Neighbor" to the P.S. Producing, printing, and mailing your farm letters And much. much more. Truly, this new book is a complete guide for real estate farming success in the 1980s |
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