| Without a strong belief in market-driven excellence, most companies can-not survive and grow. The process of helping organizations to operationnlize andsustain this belief is a challenge -- and an important opportunity. It is part ofwhat makes being involved in sales and marketing an exciting and fulfillingadventure. Here are some things I hope can be useful to others who are concerned aboutexcellence in marketing:~ The days of Willy Loman are long gone. It is no longerpossible to sell a product strictlyon its merits.~ A customer~driven atmosphere is essential to long-term growth. All members of an organization -- not just the sales represen- tatives -- should be sensitive and responsive to customers and in tune with the marketplace. |
内容加载中，请稍后...
商品评论（0条）