| Why Should You Read This Book? That s a fair question Why should a serious,rational adult in business today take time to reada fable about the troubles and triumphs ot warkersin a make-believe department headed by a guynamed Joe Mode? Frankly, your own career is onegood reason for reading Zapp! The success andsurvival of the organization you work for is an- other. To do business in the markets of the lake 20th Century, in a global economy, and often against excellent competitors, it is essential to keep work- ing for constant improvement, for what the Japa- nese call kaizen. This means that in a world-class organization, everybody in the company has to be thinking every day about ways to make the busi- ness better in quality, output, costs, sales, and |
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