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Sports and Entertainment Marketing

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最低价：￥180.00

定价：￥539.50

作者：Ken (Ken Kaser) Kaser,Dotty B. Oelkers 著

出版社：South-Western Educational Pub

出版时间：2007-03-29

I S B N：9780538445153

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Sports and Entertainment Marketing

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180.00元

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"Sports is something that all students love. Having a book that presents marketing using sports is an excellent idea.""This book gets your attention right away with various career angles! This text is amazingly thorough. Totally aligned with competencies of DECA!""The examples are interesting. The text is well written and easy to understand. It is clearly written - interesting - would appeal to teenagers."

内容简介

SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.