| Most mail is boring. Flipping though the daily assortment evokes no great thrill: lackluster paper usually withnondescript letterheads, bland business briefs with little design flair. Business cards, too, blend insignificantly into theRolodex. So when PRINTs Regional Design Annual appears and demonstrates that some stationery is evocative of thesender and that the business cards featured are business with an edge, the reader wants moreHere in Print s Best Letterheads & Business Cards 3, featuring award-winning work from recent editions of theRegional Annual, the opportunity to reflect on a national collection of the best in stationery systems, letterheadsbusiness cards, and corollary visuals, is inspiring and provocative, especially as the work is presented more opulently inthis generous book format. In the 160 examples shown, flair flourishesThe key to good stationery or a good business card is appropriateness. The design captures in one glance theessential message of the sender. What the firm does, its esthetic, its .professionalism or its quirkiness, its efficiencyand its personal touch are all projected and made memorableAs usual in this kind of anthology, some images are repeated, the collective unconsciousness perhaps. Fruits andvegetables appear in abundance: Drop-shadowed apples seem inevitable for Apple Partners; romantic illustrations ofgrapes, a pear, and a wine glass capture the spirit of Italia (restaurant, dell, bakery, caterer, wine shop, and artgallery) ; cabbage and a potato provide an earthy introduction to Culinary Specialists, Inc |
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