| 本册《会展实务英语》由10个单元构成，每个单元的课文由多个部分组成整体，文后都选编了翻译和操作实践练习。各单元内容主要是有关会议会展的组织及参与的操作过程，包括会议的组织准备，会议安排接待，会上该做什么和不该做什么，如何做会议记录，闭会及会后相关事宜等。由于会议只是会展中的一小部分，本书重点放在展览上。除了第1单元外，其余9个单元都是有关展览的操作过程，包括参展和办展的前期准备，国际会展注意事项；如何在会展投标中获胜；如何进行会展策划与预算；如何编写会展手册；如何把握会展生命周期各环节；如何设计制作和悬挂会展标识语及如何撤展；如何进行展后评估；如何进行会展文档管理等。 本书适用于大中专院校会展经济相关专业学生，成人教育学员以及会展方向从业人员。 |
| Unit 1 How to Conduct a Productive Effective and Interesting Meeting Part A Prepare a Meeting Part B Dos and Don’ts for a Meeting Part C How to Take Minutes--an Example Part D Closing the Meeting and Following up Part E Discussion and Practice Unit 2 Get Ready for an Exhibition Part A A Brief Introduction to What to Be Prepared Part B Get the Ball Rolling on Part C Event Planning Tips Part D Tips for Bringing the Event to Life Another Scenario Part E Discussion and Practice Unit 3 How to Organize a Convention Part A Planning a Checklist Part B An Exhibition at MECC--an Example Part C Guide for Overseas Exhibitors Part D Discussion and Practice Unit 4 How to Win a Bidding Part A Preparation Part B Feasibility Study Part C Proposal Documents Part D Discussion and Practice Unit 5 How to Plan an Event Part A Objectives for Different Types of Events Part B Budgeting Part C Initial Planning Part D Budget Breakdown Part E Discussion and Practice Unit 6 How to Create Event Management Manual Part A What Can a Management Manual Help？ Part B Corporate Event Operations Manual Checklist Part C Manual Design Part D Checklists Part E Discussion and Practice Unit 7 The Event Management Process Part A Event Management Life Cycle Part B Proper Scheduling Benefits Part C Corporate Events，Fund—Raisers，Special Events Part D Create Critical Paths Part E Discussion and Practice Unit 8 Event Signage and Shutdown Procedure Part A Event Signage Part B Event Shutdown Procedure Part C Discussion and Practice Unit 9 Evaluation through Measurement and Analysis Part A Evaluation Process Part B Quantitative and Qualitative Evaluation Methods Part C Cost Benefit Part D Discussion and Practice Unit 10 Event Oflfice Documentation Part A How to File Office Documents Part B How to Establish the Filing Systems Part C Corporate Event Office Requirements Part D Documentation and Risk Part E Discussion and Practice 翻译练习参考答案 References |
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