PREFACE
We are not here to sell a parcel of boilers and vats， but
the potentiality of growing rich beyond the dreams of
avarice.
~~ SAMUEL JOHNSON \"t~
Presiding at the sale of Thule s Brewery， London
This is a book for the entrepreneur and the would-be entrepreneur. It was
written in the belief that he or she faces a problem that is somewhat
unique relative to other professions: Our society offers no apprenticeship.
In other professions， such as law， engineering， or medicine， there exists a
formal progression of schooling-to-apprenticeship-to-practice， to equip
the initiate with some background and experience before he is asked to
accept major responsibilities.
As an entrepreneur， on the other hand， you usually must move from
an established larger organization into a new enterprise with nothing
even resembling an apprenticeship behind you. Without formal indoc-
trination， you assume responsibility for management of people， resources，
and substantial amounts of other people s money. A substantial gap usu-
ally exists between what you have learned and experienced， and what
you will be required to know to succeed in your new enterprise. It is the
author s hope that this book will help to close that gap.
The book is not intended to be a complete field manual of what-
every-young-man-should-know-about-starting-companies. That would be
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