| Logo design is the most commonly requested commercial design. To be successful, designers need the skills and knowledge to create simple, bold graphics. Not only is this book a great source of inspiration, it is also a hardworking manual that gives designers the broad color knowlesge with which to create more successful logos. It offers suggestions for working within budgetary constraints, analyzes how to create the right feel for an identity, and illustrates how different color combinations can enhance a logo design.A consolidated resource, color management for logos arms designers with a through ubderstanding of how to communicate with and manage color in all aspects of logo design, from issues of impact and lifestyle message, to technical considerations. Ensuring legibility and consistency of color across media are cleary and simply explained. Eealing with every major color system, for both print and web, color management for logos offers creative budgets and client briefs. In its depth and breath, it is a unique body of information. |
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