
| Introduction 1 A Brand Guy in the Information Age 2 Would Anyone Want This lob? 3 A New Man in Armonk 4 First Months, First Moves 5 A Vertical Vision of Reality 6 TheMakingofaCEO 7 Seismic Shakes in Big Blue's Culture 8 Two Camels in Front of a Pizza Hut 9 That Strange, Elusive PC Company 10 At War with the Evil Empire 11 Gerstner Grabs for Groupware 12 A Shifting Wind in Armonk 13 New Images in the House That Lou Built 14 Leadership-At Home and Abroad 15 Network Computers and Big Blue's Servers 16 A Loss Leader Even Lou Can Live With 17 There's No Place to Hide Full Disclosure Notes Bibliography Index |
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