| Car salesmen are often thought of as skirt-chasing, back-slapping, cigar-smoking dealmakers. As a thirty-two year-old mother of two diagnosed with terminal cancer and having neither husband, health insurance, or a job to support her, she came face-to-face with that very stereotype during an interview at a dealership. Her soon-to-be boss told her, “I’ve been thinking of about hiring a broad.” Despite that unlikely beginning, before long she was salesperson of the month, and later salesperson of the year. Four years after selling her first car, Brem owned her own dealership, and in the next decade went on to open six additional dealerships in Texas. In WOMEN MAKE THE BEST SALESMEN, Brem reveals her uncanny insights into the subtleties of buying and selling. The fact is, Brem points out, women are responsible for 80 percent of all buying decisions, yet too few people in sales focus on women. She explains why women should be hired because of their unique homemaking skills—their knack for problem solving and ability to juggle multiple tasks at once—not despite them; she shows that sales is ultimately about the desire to help other people fulfill their needs. Arguing that at heart we are all "salesmen"—whether we are selling ourselves at a job interview or operating a register at a department store, trying to get our children into a special program or looking for a lifelong companion—she reveals how to create a successful sales pitch, how to turn a "no" into a "yes," how to close a deal, and more. Packed with the kind of practical information and first-person anecdotes as our bestselling Customers for Life, WOMEN MAKE THE BEST SALESMEN is the perfect guide to the art of selling yourself to employers and customer by helping them to achieve their goals. |
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