!7， good news for apparel shoppers is that sharp
COmpetJtmn zs YJelding many opportunities for good buys
~ on high-quality merchandise. The growth of off-price re-
tailing and such developments as wholesale or member.
~，~ ship clubs give shoppers more options than ever.
The bad news is that shoppers continue to be bom-
barded with tricks， gimmicks， and outright fraud. Con-
SUmers must be aWare of
industry and the pitfalls of the fashion
must avoid having the Wool (literally) pulled
over their eyes. A good start on being a smart shopper is
in following these four \"by-laws. ，
I. By looking for high-quality features in garments
ShopPers can avoid .
advertised name. buying bad merchandise with a well-
2. By knowing abo ， . .
~a~s .sh~Ppers can avoi，~ut d. eceptlve pricing and fot，，~
argaln， u Oemg suckered k.. . \" ~c
~，y an artificial
~a 3ei By knowing about large clothes with small sizes
t; ns ~haketags sh~Ppers can avoid buying clothes
4. By k.nowing， about the massive amou
terfeit clothing be
a~are，.eta，lers， sJY pUShed by UnScruo.ifZS?fc~un-
\"upPers can be wary. i~L IUHS Or un-
ARE YOU A SMART SHOPPER?
Spend/ 12w ~ uch do you really knO
garrnent 2 )~othing? blow m，，，.h jw about the dollars v，m
tnen~selves? ，， uo .You know about the
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