A Sportsman's Life: How I Built Orvis by Mixing Business and Sport

Imagine if you could live a life in which there were no boundaries between work and play， if you could blend the job you love - running a company that is committed to excellence - with the outdoor pastimes that are your greatest passion. This is the life that Leigh Perkins has lived， and it is <I>A Sportsman's Life</I>. <P>In 1965， when Leigh Perkins bought Orvis， the fly-fishing and bird-hunting sporting goods company， it was in serious trouble. Since its founding in 1856， the Manchester， Vermont-based company had pioneered mail-order catalogs and built a loyal following among outdoor enthusiasts， but its annual sales had stagnate