1 Project Explosion F o u R M E N S I T Q U I E T L Y in the executive conference room of the ABC Retailers of America awaiting the arrival of the chairman. A slightly bald, middle-aged executive walks into the room, plops his briefcase on the table, and pulls out a yellow pad. There is an extra touch of arrogance in his voice as he begins to speak. \"Our expansion strategies were all right for the early sixties, but this is a new era. We need a new strategy, a new plan, a new philosophy.\" It is the winter of 1976, and business volume is picking up rapidly from the recession. Such strategy meetings are being held in one corporation after another throughout the country to plan for what will prove to be one of the longest periods of uninter- rupted expansion in modern U.S. history--the superboom of the late seventies. Some firms are hesitant because of the close call with financial insolvency in 1975. But ABC is one of the first to switch back into the gung-ho philosophy that predominated before the crunchmand soon most other companies follow the lead. \"But, Mr. Chairman,\" queries an assistant, \"the last plan we , u] .tlattl
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