| PHYSICAL DISTRIBUTION is a fascinating, dynamic subject filled with bothproblems and opportunities for practicing and future managers. Con-temporary Physical Distribution has been designed to convey these chal-lenges to the reader. Too often, college students regard their textbook as a necessary evil.Contemporary Physical Distribution is designed to be the most readabletextbook available. Its approach focuses on the relevance of physicaldistribution both as an academic subject and as a potential career. The traditional functional areas of physical distribution are exam-ined, along with a number of subjects which are frequently given onlycursory treatment. These include chapters on international physicaldistribution, systems controls, and the future trends. |
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