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The Power of Product Platforms

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最低价：￥50.00

定价：￥150.00

作者：Marc H. Meyer,Alvin P. Lehnerd 著

出版社：Free Press

出版时间：1997-03-05

I S B N：9780684825809

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The Power of Product Platforms

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50.00元

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Francis P. Lucier Former Chairman and CEO, Black & Decker A must read for the CEO who wants to do better. This book provides a pragmatic track for product planning that pays off. -- Review

内容简介

Drawing on in-depth case examples from Black & Decker, Hewlett-Packard, and others, this guide demonstrates how to build entire families of products from a single "platform" of common product structures, technologies, and automated product processes. This guide explains how this strategy spearheads a more advanced, second-generation product platform.

作者简介

Marc H. Meyer is Associate Professor of Management at Northeastern University's College of Business Administration, Research Director of the College's Center for Technology Management, and has been a Visiting Associate Professor at the MIT Sloan School of Management. Dr. Meyer is also a co-founder of three software companies and consults actively to leading manufacturers in high-tech industries.Alvin P. Lehnerd has held executive positions at Black & Decker, Sunbeam, and Steelcase. He has led several well-known developments and innovations resulting in new product successes, including Black & Decker's Dustbuster, Sunbeam's first electronic auto-shut off and global iron product lines, and the complete redesign on Black & Decker's double insulated consumer power tools. He teaches at Northeastern University, University of Pennsylvania, and at the MIT Sloan School of Management.