| "Nothing has changed more in the past fewdecades than those things that influence Ameri-can Life. [We live in] a world of ever-increasingand ever-complicated influences. A topsy-turvyworld ajumble with color TV, chattering com-puters, Pill-popping promiscuity, and a worldthat Grandma would not only fail to recognizebut would probably drop dead in. Given allthose high-octane influences competing for ourattention, it is strange indeed to stumble upona newspaper with a highly selective nationwidecirculation of only 85,000 that packs any sortof wallop other than when it hits the bottom ofthe trash bin wrapped snugly around the day sgarbage. Women s Wear Daily is no generalrelease movie, no prime-time television pro-gram, no household word.., but even its de-tractors admit they cannot do without theirdaily dose of WWD, for to most, WWD islike a dangerous drug: mild at first, but steadilymore demanding. "Who could believe a newspapcr that forcesreaders to wade through a forest of zipper ads,personnel changes in Texas department stores,and death notices for upstanding but obscure |
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