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Projecting a Positive Image Through Public Relations: Including a Communication Audit for School Media Centers

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Projecting a Positive Image Through Public Relations: Including a Communication Audit for School Media Centers

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作 者:Cosette Kies

出 版 社:Amer Library Assn

出版时间:

I S B N:0838932193

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内容简介

Who Are School Media
Specialists?
Wh<, .re scl~c,<,l lncdia specialibts? Whac are sctlool media centers?
Scl~I media specialists may themselves supply a ready answer
[~ut what ,)i other people, such as teachers, administrators, sru
dents, parents, and ~axpavcrs? Can tlley accurately define the role
<,f\" school incdia specialists and the ~Cuuction of\" sch~,o] media
C~.:ll [CIS ~
T]~c rcspo]~scs ~)t tcacl~ers, admiiiistrators, stu~lents, or parents
t~) these qucsti~)ns will und~ubtedlv wiry as a result of their pcr-
~{)nal cxpcricncc~, kn~wlcdgc, cxp(>suvc, and iHi orH)ati~H). \"l hcir
rcsp~mscs will bc dir~:ctlv based upon their pers~i\" the sch~c,1 Inedia .~pccialist encountered in their scho~)l and. in
aclditioll. Llp()ll scc~)~ct hand inl\"urmatio~l it[)()Llt tllc mcctia center
Ycccivcd from th{)se who express ~)pinions about: it. Fur example.
Iml~lv. individuals perceive the mcctia specialist s role as (me of
pv,,xiclinM assistance and various educational resources: otllcrs >co
the incclm specialist 1~,)t as an inf ~rior to the teaching faculty ofa
sc]~,)ol, but rather as a c()lleaguc in planning curricula and teaching
strategies. The 1ucdia spcci.list may be cnvisi~mcd as a superior
[)cing wit]l special expertise beyond that normally expected ot:
i~clividual~ in the education prot cssiol], others may view the
IHccli. specialist .:~ a powcr~ ul being wh~) must be c~ ~refullv and
{~msidcv~tch. appro~lchcd in order to receive essential help, f{~vors,
:~ud lnstic insights.

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