INTRODUCTION
I~botball is a violent game.
But the wars that erupt behind the scenes， beyond the
public eye， are every bit as treacherous. Football， both
professional and in college， has evolved into a multimil-
lion-dollar industry. It s like any other Big Business: it gets
dirty.
I became a sports agent in 1973. I was 21 years old， still
a senior at the University of Southern California， still
somewhat naive. In my first eight years as an agent， I was
the representative for six Heisman trophy winners. Over
that same period， all before I turned 30 years old， I
represented more Heisman winners， Heisman runners-up，
number one picks， and first-round picks in the draft than
any agent in the industry. I won t say I ve seen it all， but I
have seen a hell of a lot.
Last year I removed myself from the daily grind. Though
I m chairman of the board of a sports agencymSports
Corporation of AmericamI have no involvement in the day-
to-day running of the business. In the wake of that decision，
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