the first editi，
well as inter，
~ A recent newspaper article is entitled \" McDonaldizatioJ
Banking: Can Nations Bank Meet the State s Diverse Nt
~ In a recent \"Zippy\" cartoon by Bill Griffith on，the futurt
character utters the line， Will th tourism they re so acti~
mg eventually bring with it th dreaded McDonaldizatio:
ture? Will they be able to resist its shiny allure?\"
* Within academia， scholars in a variety of fields have foun
useful.
~ In sociology， the idea has been widely employed in scholar
entry in at least one dictionary of sociology， and has quic
staple in textbooks introducing students to the discipline.
~ At least seven translations (German， Italian， Portuguese，
rean， Czech， and Hungarian) of The McDonaldization of Soc ，
published or are under contract and in preparation.
This diverse and high level of interest is one reason for t
The other is that while only three years have elapsed since the
of this book was published， the process of McDonaldization
aO( taL~r，~ t-~ ，1 : _ _ 11
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