the first editi, well as inter, ~ A recent newspaper article is entitled \" McDonaldizatioJ Banking: Can Nations Bank Meet the State s Diverse Nt ~ In a recent \"Zippy\" cartoon by Bill Griffith on,the futurt character utters the line, Will th tourism they re so acti~ mg eventually bring with it th dreaded McDonaldizatio: ture? Will they be able to resist its shiny allure?\" * Within academia, scholars in a variety of fields have foun useful. ~ In sociology, the idea has been widely employed in scholar entry in at least one dictionary of sociology, and has quic staple in textbooks introducing students to the discipline. ~ At least seven translations (German, Italian, Portuguese, rean, Czech, and Hungarian) of The McDonaldization of Soc , published or are under contract and in preparation. This diverse and high level of interest is one reason for t The other is that while only three years have elapsed since the of this book was published, the process of McDonaldization aO( taL~r,~ t-~ ,1 : _ _ 11
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