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Point， Click & Wow!: The Techniques And Habits Of Successful Presenters， Third Edition完美点击：如何通过完美的产品演示成功营销（附光盘），第3版

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最低价：￥271.20

定价：￥339.00

作者：ClaudyneWilder　著著

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出版时间：2008-9-1

I S B N：9780787997458

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Point， Click & Wow!: The Techniques And Habits Of Successful Presenters， Third Edition完美点击：如何通过完美的产品演示成功营销（附光盘），第3版

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Point, Click & Wow!: The Techniques and Habits of Successful Presenters

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内容简介

In Point, Click & Wow! you will find the insider knowledge of public speaking that we all need but were never taught. When Point, Click & Wow! was first published more than ten years ago, it quickly became the go-to resource for creating laptop presentations that have the "Wow" factor!
Completely reworked and updated, this new third edition puts the focus on you, the presenter, who must create a winning presentation every time. Claudyne Wilder's groundbreaking book offers myriad new features and updated slide designs as well as illustrative stories and advice from executives.
　　A brilliant laptop presentation is more than just dazzling slides. If you want your laptop computer presentations to have the Wow factor, simply follow the suggestions and use the ideas outlined in the thoroughly revised and updated second edition of Point, Click, and Wow! This hands-on guide shows you how to create memorable presentations that will get your message across with style. Unlike others books on the topic, this practical guide teaches you how to really sell your knowledge, product, or service in a customer-focused, one-to-one marketing manner. Authors Claudyne Wilder and Jennifer Rotondo offer the guidance you need to look, act, and sound like a pro. Throughout the book the authors explain how to create persuasive visuals, use technology effectively, and sell your idea or product to an audience. This revised edition also includes a CD-ROM that will give you the tools you need to customize your slides.
　　"Using electronic equipment for presentations poses a new set of challenges for both the novice and veteran presenter. Point, Click and Wow! provides some great tips to overcome these challenges and offers ideas on how to get the audience engaged and really interacting with you, the presenter." --Dave Poulin, national sales manager, Mercury Computer Systems, Inc.
　　"Anyone who wants to deliver more effective, imaginative presentations will find a wealth of practical tips here, and those who actually use them are bound to meet with more real-world success." --Tad Simons, editor-in-chief, Presentations
　　"Claudyne has done it again. In Point, Click, and Wow! Second Edition, she shows that presentations slides don't connect to an audience-people do. Through countless examples and tips, presenters will learn how to be the message of their talk. The results will speak for themselves-a thrilled audience, a confident, energized presenter, and a presentation success." --Howard Ris, president, Union of Concerned Scientists
　　"Fabulous! Enormously useful ideas, terrific illustrations, and the most comprehensive handbook on effective presentations I have seen. I can't wait to get this book into the hands of my students." --Alan Gaynor, professor, human resource education, Boston University --This text refers to the Paperback edition.
　　作者简介：
　　Claudyne Wilder is an acclaimed speaker, coach, published author and co-creator of the CD Presentations in a Hurry. She trains executives, entrepreneurs, and professionals?in the world's leading companies on how to coherently and passionately present their messages and share their stories. She brings a unique and invigorating perspective to her work from her years of studying the Argentine Tango.

作者简介

Contents of the CD-ROM
Acknowledgments
Introduction
Chapter ONE: Focus on Your Key Messages
　Focus on Your Key Messages
　Fill Out the Presentation Overview
　Choose or Create a Format
　Create an Executive Summary
　Write the Opening and Closing
　Identify and Plot Stories to Tell
　Plan Your Notes
　Decide on Your Handouts
　Conclusion
Chapter TWO: Connect to Your Audience
Connect to Your Audience
　Seven Ways to Connect to Your Audience
　Connecting Based on Specific Presentations
　Conclusion
Connect Checklist
Chapter THREE: Use Specific PowerPoint Features
How PowerPoint Can Help You
　PowerPoint Features That Will Save Time and Make Your Slides Look More Professional
　Engage Your Audience Using Certain PowerPoint Features
　Conclusion
Chapter FOUR: Design Professional Slide Looks
　Create Specific Content Slides
　Create Professionally Designed "Empty" Content Slides
　Conclusion
Using PowerPoint Checklist
Chapter FIVE: Increase Your Credibility with Effective Slides
　Choose How Many Slides Are Necessary
　Limit the Text to What Is Essential
　Follow the Criteria for Effective Slides
　Conclusion
Chapter SIX: Prepare for Technology Success
　Prepare Days Ahead
　Recheck Just Before Your Talk
　Keep Track of Your Laptop and Its Contents
　Present Internationally with Ease
　Learn from Other People's Stories
　The Future of Technology
　Conclusion
Chapter SEVEN: Rehearse Like It's the Real Thing
　Talk Through Your Slides Out Loud as You Create Them
　Do a Real Rehearsal
　Present with Confidence
　Do a Mini-Rehearsal Just Before Your Talk
　Be Yourself While Engaging the Audience
　Conclusion
Chapter EIGHT: Demonstrate Executive Presence
　Choose Your Presence Behaviors
　Plan What to Say about the Data
　Use Entertainment and Drama--When Appropriate
　Do Make a Recommendation
　Be Optimistic
　onsider Your Best Path to Persuasion
　Advice from Executives
Conclusion
Executive Presence Behaviors Critique
To Your Future
Resources
References
Index
About the Author
How to Use the CD-ROM
Pfeiffer Publications Guide