| Clinton O. Longenecker is the Stranahan Professor of Leadership and Organizational Excellence in the College of Business Administration at the University of Toledo. He is a frequent speaker, corporate consultant, and media source, and was chosen as Entrepreneur of the Year by Ernst & Young in 2004.
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| Foreword (Marvin Lewis) Prologue: Speed and Execution Are the Keys to Success 1 The Two-Minute Drill Mind-Set: Eight Winning Principles Business Leaders Can Learn from the Great Game of Football Football Example: UT vs Pitt, 2003 Business Example: Problems with Six-Sigma 2 You Are the Quarterback: Leading Your Organization to Improve Football Example: Broncos vs Browns, 1987: "The Drive" Business Example: Poor leadership at a distribution center 3 Know the Score and Define Winning: How Is Your Organization Really Performing, and What Do You Really Want to Achieve? Football Example: USC vs Notre Dame, 2005 Business Example: Improving new product delivery time and quality 4 Create Your Scouting Report and Game-Day Match-Ups: Identify Potential Opponents to Change Football Example: Dolphins vs Jets, 1994 Business Example: Improving a company’s price-quoting system 5 Create an Extreme Focus and a Sense of Urgency: A Plan for Implementing Rapid Change Football Example: Patriots vs Panthers, 2004 Super Bowl Business Example: Natural gas shortage crisis 6 Develop Your Winning Two-Minute Drill Package: Get the Right Players on the Field and Take Ownership of the Plan Football Example: 49ers vs Bengals, 1989 Super Bowl Business Example: TMS Engineering 7 Snap the Ball and Execute the Right Plays: Execution Is Critical to Improvement Football Example: Titans vs Rams, 2000 Super Bowl Business Example: CTSK Industries' cost-cutting measures 8 Close Out the Game, Then Celebrate: Don't Reward "Victory" Until You See Truly Lasting Success Football Example: Kentucky vs LSU, 2002 Business Example: Kingswood Valley Healthcare 9 Conduct a Postgame Press Conference and Analysis: Review Your Successes So That You and Others Can Do Even Better in the Future Football Example: Indianapolis Colt postgame press conference (after playing New York Jets), 2006 Business Example: Tri-X Corporation Epilogue: Winning Is Better than Losing Endnotes Acknowledgments About the Authors Index |
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