最 低 价：￥397.40
定 价：￥496.75
作 者：V. KasturiRangan，John A. Quelch，GustavoHerrero，BrookeBarton 著 著
出 版 社：John Wiley & Sons
出版时间：2007-12-1
I S B N：9780787982164
| Foreword Acknowledgments Introduction PART 1: Just who are the poor? 1 Microcredit and Poverty Alleviation Strategy for Women: Who Are the Customers? 2 Understanding Consumers and Retailers at the Base of the Pyramid in Latin America 3 Marketing Programs to Reach India’s Underserved PART 2: Meeting the Poor's Basic Needs 4 Brcko and the Arizona Market 5 Health Services for the Poor in Developing Countries: Private vs. Public vs. Private and Public 6 Fighting AIDS, Fighting Poverty: Customer Centric Marketing in the Generic Antiretroviral Business 7 Meeting Unmet Needs at the Base of the Pyramid: Mobile Healthcare for India's Poor 8 Patrimonio Hoy: A Groundbreaking Corporate Program to Alleviate Mexico’s Housing Crisis 9 Energizing the Base of the Pyramid: Scaling-up Successful Business Models to Achieve Universal Electrification 10 Utilities and the Poor: A Story from Colombia 11 The Expansion of Public Services into Poor Areas: The Case of Piped Gas in Cuartel V–Moreno PART 3: Building the BOP Value Chain 12 MULTIAHORRO: Barrio Store 13 Photography and the Low Income Classes in Brazil: A Case Study of Kodak 14 The Complex Business of Serving the Poor: Insights from Unilever’s Project Shakti in India 15 Creating strong businesses by developing and leveraging the productive capacity of the poor 16 ITC’s e-Choupal: A Platform Strategy for Rural Transformation 17 Nestlé’s Milk District Model: Economic Development for a Value-Added Food Chain and Improved Nutrition PART 4: BUSINESS & LEADERSHIP MODELS 18 Building New Business Value Chains with Low Income Sectors in Latin America 19 Developing Viable Business Models to Serve Low-Income Consumers: Lessons from the Philippines 20 When Giants Discover the Disadvantaged: Managerial Challenges and Success Factors in Building Capacity to Serve Underserved Markets Part 5: ROLE OF GOVT. AND CIVIL SOCIETY 21 The Role of Financial Institutions in Revitalizing Low-Income Neighborhoods 22 Houses for the Poor and New Business for Banks: The Creation of a Market for Affordable Housing 23 The South African Financial Sector Charter: A Supplementary Market Framework to Achieve Affirmative Action 24 How Social Entrepreneurs Enable Human, Social, and Economic Development 25 Hybrid Value Chains: Social Innovations and the Development of the Small Farmer Irrigation Market in Mexico 26 Entrepreneurship and Poverty Alleviation in South Africa 27 A Gentler Capitalism: Black Business Leadership in the New South Africa PART 6: MEASURING SUCCESS 28 Microfinance: Business, Profitability, and the Creation of Social Value 29 Alleviating Global Poverty through Microfinance: Factors of Financial, Economic, and Social Performance 30 Strong Double Bottom Line Banking 31 H&R Block’s Refund Anticipation Loans: Perilous Profits at the Bottom of the Pyramid? 32 When is Doing Business with the Poor Good – for the Poor? A Household and National Income Accounting Approach Appendix:Conference Participants Notes References About the Contributors About the Editors Index |
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