最 低 价：￥265.90
| Preface to the Fifth Edition Acknowledgments The Author Introduction PART ONE: Fundraising Framework Philanthropy in America 2 Principles of Fundraising 3 Matching Fundraising Strategies with Financial Needs 4 Creating a Case Statement 5 The Board of Directors PART TWO: Strategies for Acquiring and Keeping Donors 6 Getting Comfortable with Asking for Money 7 The Logistics of Personal Solicitation 8 Understanding Special Events 9 Making the Most of Special Events 10 Using Direct Mail 11 The Logistics of Direct Mail 12 Fundraising by Telephone 13 Using the Internet 14 Establishing Voluntary Fees for Service 15 Door-to-Door Canvassing 16 Opportunistic Fundraising 17 Writing Thank You Notes PART THREE: Strategies for Upgrading Donors 18 Building Major Gifts Programs 19 Setting Up and Maintaining Pledge Programs 20 Segmenting Donor Lists to Build Loyalty 21 Considering Legacy Giving 22 Setting Up an Endowment PART FOUR: Fundraising Campaigns 23 Launching Major Gifts Campaigns 24 Understanding Capital Campaigns 25 Developing Endowment Campaigns 26 Conducting Feasibility Studies PART FIVE: Fundraising Management 27 The Fundraising Office 28 Managing Your Information 29 Managing Your Time 30 Keeping Records 31 Managing Volunteers PART SIX: You, the Fundraiser 32 Hiring a Development Director 33 Hiring a Consultant, Coach, Mentor, or Trainer 34 Making Fundraising Your Career 35 Dealing with Anxiety 36 Working with Your Executive Director 37 The Ethics of Fundraising PART SEVEN: Budgeting and Planning 38 Developing a Budget 39 Creating a Fundraising Plan 40 What to Do in Case of Financial Trouble PART EIGHT: Special Circumstances 41 Raising Money in Rural Communities 42 Fundraising for a Coalition 43 When Everyone Is a Volunteer 44 Being Brand New and Starting Out Right 45 The Perennial Question of Clean and Dirty Money RESOURCES A A Potpourri of Special Events B Variations on the Mail Appeal Package C Donor Bill of Rights D AFP Code of Ethical Principles and Standards of Professional Practice E For Further Information F Foundation Center Cooperating Collections Network Index |
内容加载中，请稍后...
商品评论（0条）