"An extraordinary example of what happens to an economy when it fails to ensure the free functioning of the mechanisms that balance markets; an example of the disaster that comes of prices not being allowed to move freely, when people are forced to pay for things that should be free and when an unnecessary tax burden is imposed on a society."
—Xavier Sala-I-Martin, Columbia University of New York and the Umbele Foundation, King Juan Carlos Prize for Economics
"A satire that is a generous invitation to reflection, a call to reclaim our most valuable asset: our time. In other words: our lives."
—Alex Rovira, author, The Inner Compass; coauthor, Good Luck
"Well worth a bit of your time to read it?and another bit to reflect on what it says."
—Ferran Soriano, vice president of Finance, Fútbol Club Barcelona
"Combines a vast creative imagination and keen narrative inventiveness with the rationale and rigor of economic cause and effect to give us an allegory, parable, or satire, as the author calls it, of what could happen to us if we undervalue this treasure that is time."
—Luis de Sebastián, professor of economics at the Universitat Ramón Llull and at ESADE Business School
"Kafka could not have painted a more alienated picture of how we enslave ourselves. Fernando Trías de Bes has woven a plot with endless surprising turns and with a gift for satire, irony, and humor. He gives us a mirror in which we can view ourselves and question our lives."
—Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago |
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