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内在的品牌：使雇员心系业务的八项要素 Brand From the Inside:

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定价：￥271.00

作者：LibbySartain, MarkSchumann 著著

出版社：John Wiley & Sons

出版时间：2006-12-1

I S B N：9780787981891

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内在的品牌：使雇员心系业务的八项要素 Brand From the Inside:

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Libby Sartain, senior vice president of human resources and chief people Yahoo, is responsible for leading Yahoo! Inc.'s global human resources efforts and for managing and developing the human resources team, focusing on attracting, retaining, and developing Yahoo!'s employees.

内容简介

In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business—ensuring consistent authenticity, substance, and voice throughout the business—any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.

作者简介

Introduction
PART ONE: GET SMART!
1 Essential #1: Discover
2 Essential #2: Commit
PART TWO: GET READY!
3 Essential #3: Diagnose
4 Essential #4: Prepare
PART THREE: GET IT DONE!
5 Essential #5: Create
6 Essential #6: Apply
7 Essential #7: Market
8 Essential #8: Nurture
PART FOUR: WHAT IT MEANS FOR YOU
9 You and Employer Brand
Notes
Acknowledgments
The Authors
Index