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THE ACCIDENTAL FUNDRAISER: A STEP-BY-STEP GUIDE TO RAISING MONEY FOR YOUR CAUSE零散筹款人：事业筹款进阶指南

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最低价：￥139.60

定价：￥174.48

作者：StephanieRoth 著著

出版社：Oversea Publishing House

出版时间：2005-9-1

I S B N：9780787978051

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THE ACCIDENTAL FUNDRAISER: A STEP-BY-STEP GUIDE TO RAISING MONEY FOR YOUR CAUSE零散筹款人：事业筹款进阶指南

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内容简介

　　"The Accidental Fundraiser fills a big gap on my shelf of indispensable books on fundraising. 　　I've been waiting for years for someone to write this book, so I could stop hemming and hawing when people ask me how to raise money for their PTA or local theater group. Stephanie Roth and Mimi Ho have produced a common-sense, down-to-earth guide that's based on years of solid experience in grassroots fundraising. It's easy to read and full of forms and checklists that will show the most inexperienced fundraiser the path to success."
　　—Mal Warwick, Mal Warwick & Associates
　　"The Accidental Fundraiser is a quick and easy guide for the unsophisticated fundraising volunteer (like me!). The examples in each of the fundraising strategies were specific and realistic and the forms were quite useful. Fundraising can be an uncomfortable and sometimes overwhelming task but the book gives a clear process to follow that will give confidence to even the fundraising novice."
　　—Susan Shub, PTA treasurer, Montclair Elementary School
　　"The Accidental Fundraiser is like a cookbook, complete with step-by-step recipes for fabulously delicious—and successful—fundraisers. It will turn the kitchen novice into a gourmet fundraiser."
　　—Robby Rodriguez, executive director, Southwest Organizing Project
　　"The Accidental Fundraiser is a testimonial that people find a way to make a difference—even if it only starts with a car wash or a garage sale. Buy it and remind yourself: anything is possible."
　　—Pilar Gonzales, president, Changemakers Foundation

作者简介

Stephanie Roth, trainer and consultant in fundraising and board development, is the editor of the Grassroots Fundraising Journal and has written articles for a number of leading nonprofit periodicals. In addition, Roth was a founder of the Grassroots Institute for Fundraising Training.

Preface
Acknowledgments
How to Get the Most from This Book
PART ONE: Fundraising ABCs
　One You Can Ask for Money
　Two Building Your Fundraising Team
　Three The Importance of “Thank-You”
　Four Beyond One-Time Fundraising
PART TWO: Fundraising Strategies
　Asking People
　　Five The Personal Ask
　　Six Phonebanks
　　Seven Door-to-Door Fundraising
　Social Gatherings
　　Eight House Parties
　　Nine Community Dinners
　　Ten Bowlathons and Other Pledge-Raising Events
　　Eleven Auctions
　Selling
　　Twelve Ad Books
　　Thirteen Car Washes
　　Fourteen Raffles
　　Fifteen Garage Sales
　　Conclusion
Resources
　A Volunteer Recruitment Form
　B Who Can You Ask?
　C Tips on Asking Individuals for Money
　D Tips for Making a Pitch at an Event
　E Volunteer Tracking Sheet
　F For More Information
　G Blank Worksheets,Workplans, and Scripts
The Authors