| 作者简介： Stephen Denning is senior fellow at the James MacGregor Burns Leadership Academy at the University of Maryland and the author of The Leader's Guide to Storytelling and Squirrel Inc. from Jossey-Bass. He is former program director, knowledge management, at the World Bank. In 2003 he was named as one of the world's Top Two Hundred Business Gurus. His articles have appeared in leading business publications such as Harvard Business Review and Strategy & Leadership. |
| Preface: My Leadership Journey Part One: What Is Transformational Leadership? Introduction: Ten Mistakes Transformational Leaders Make 1 The Secret Language of Leadership Part Two: The Language of Leadership: Key Enablers 2 Articulating a Clear, Inspiring Goal 3 The Leader's Own Story: Committing to the Goal 4 Mastering the Audience's Story 5 Cultivating Narrative Intelligence 6 Telling Truthful Stories 7 Leadership Presence: The Body Language of Leadership Part Three: The Language of Leadership: Key Steps 8 Getting People's Attention 9 Stimulating Desire 10 Reinforcing with Reasons 11 Continuing the Conversation 12 Epilogue Appendix 1: Presentation to the Change Management Committee of the World Bank: April 1996 Appendix 2: Templates and Exercises Appendix 3: What's Your Narrative Intelligence? Notes Acknowledgments About the Author Index |
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