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eBay商业大全桌面参考傻瓜书 EBAY BUSINESS ALL-IN-ONE DESK

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最低价：￥216.60

定价：￥270.75

作者：MarshaCollier 著著

出版社：John Wiley & Sons

出版时间：2005-12-1

I S B N：9780764584381

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eBay商业大全桌面参考傻瓜书 EBAY BUSINESS ALL-IN-ONE DESK

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内容简介

　　Bestselling author Marsha Collier presents readers with an all-new guide that goes beyond all previous eBay business books, offering one-stop guidance on eBay techniques as well as entrepreneurial fundamentals. She provides in-depth coverage on the most critical eBay topics, including merchandise sourcing, marketing, advertising, and customer service.
　　The minibooks that make up the guide cover eBay registration, navigation, and buying; getting ready to sell; digital photography and scanning for sales pages; eBay selling and marketing; getting legal and licensed; using auction management software; setting up an office (PCs, Internet, networking, and shipping); and PayPal.
　　* Marsha Collier's eBay books have sold hundreds of thousands of copies and her Starting an eBay Business For Dummies is currently the bestselling eBay reference on the market
　　* This one-stop reference examines not only eBay techniques and issues, but also the basic business strategies that people need to run any successful venture

作者简介

Introduction
Part I: eBay Basics
　Chapter 1: Hooking Up with Online Technology
　Chapter 2: Navigating through eBay
　Chapter 3: Signing Up and Getting Started
　Chapter 4: Understanding eBay Sales
　Chapter 5: Checking Things Out Before Buying
　Chapter 6: Bidding to Win
　Chapter 7: Completing the Transaction
　Chapter 8: Participating in the Community
Part II: Essential Tools
　Chapter 1: Researching on eBay
　Chapter 2: Researching on the Web
　Chapter 3: Efficient Communications for Better Sales
　Chapter 4: Simplifying Payment with PayPal
　Chapter 5: Using eBay’s Management Tools
Part III: Selling Like a Pro
　Chapter 1: Be Sure Your Listings Make Cents
　Chapter 2: Understanding the Finer Points of Selling
　Chapter 3: Listing Your Items for Sale.1
　Chapter 4: Using eBay’s Turbo Lister
　Chapter 5: Managing Your Sales on My eBay
　Chapter 6: Using PayPal to Organize Your Sales
　Chapter 7: Checking Out Payment Alternatives
Part IV: Sourcing Merchandise
　Chapter 1: Understanding Online Retailing
　Chapter 2: Buying Merchandise Like the Pros
　Chapter 3: Selling Other People’s Stuff
　Chapter 4: Liquidation and Drop-Shipping
Part V: Presenting Your Items
　Chapter 1: Your eBay Photo Studio
　Chapter 2: Mastering eBay Photography
　Chapter 3: Sprucing Up Your Listings with HTML
　Chapter 4: Getting Your Photos Ready for eBay
　Chapter 5: Getting Your Photos on the Web
Part VI: Promoting Your Goods
　Chapter 1: Marketing Your Listings on eBay
　Chapter 2: Developing Your Web Site
　Chapter 3: Marketing Your Web Site and eBay Store
　Chapter 4: Using PayPal to Increase Your Sales
　Chapter 5: Getting Advertising Dollars from eBay
Part VII: Storing and Shipping
　Chapter 1: Organizing Your Merchandise and Shipping Department
　Chapter 2: Shipping without Going Postal
　Chapter 3: Insuring Your Item’s Delivery
Part VIII: Power Selling
　Chapter 1: Upgrading to eBay’s Selling Manager
　Chapter 2: Mechanizing with Third-Party Auction Management Tools
　Chapter 3: Studying Your Statistics
　Chapter 4: Giving Customers Outside Assurance
　Chapter 5: Becoming a PowerSeller
　Chapter 6: Opening Your eBay Store
Part IX: Office and Legal
　Chapter 1: Getting Legal with the State and the Feds
　Chapter 2: The Joys of Taxes and Business Reporting
　Chapter 3: Using Bookkeeping Software
　Chapter 4: Keeping Your Business Secure Online
　Chapter 5: Networking Your Office
Index