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伊索与首席执行官 Aesop and the CEO

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伊索与首席执行官 Aesop and the CEO

最 低 价：￥63.20

定 价：￥78.00

作 者：DavidNoonan　著 著

出 版 社：Oversea Publishing House

出版时间：2006-1-1

I S B N：9780785288015

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  • Aesop & the CEO
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    63.20元
  • 伊索与首席执行官 Aesop and the CEO
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    72.00元
  • 伊索与CEO的商业课程(英文原版进口)
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    78.00元

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    内容简介
    It is easy to be overwhelmed by the sheer volume of business books flooding the market today. Even more daunting is the task of weeding through them to find the "golden nugget" of wisdom inside. In Aesop and the CEO, David Noonan has simplified the process by providing this well-researched primer of the most essential advice from the greatest business books ever written. Further, in a clever melding of modern business sense and ancient wisdom, he has used the animal-based stories of Aesop as springboards to launch these 50 lessons. Both entertaining and informative, Aesop and the CEO includes advice from well-known leaders such as Bill Gates, Sam Walton, Donald Trump, and Lee Iacocca. The short, easy-to-read vignettes cover every aspect of corporate life: negotiations, hiring and firing, mergers and acquisitions, marketing and sales, and day-to-day management.

    作者简介

    目录
    Preface
    Introduction:Aesop's Life and Fables
    REWARDS and INCENTIVES
    　The Hound and the Hare
    　The Donkey Eating Thistles
    　The Donkey Carrying Salt
    　Jupiter and the Bee
    MANAGEMENT and LEADERSHIP(Communicating Effectively)
    　The Monkey and the Dolphin
    　The Rooster and the Jewel
    　The Rooster and the Fox
    　The Goatherd and the Goats
    　The Mice in Council
    EFFECTIVE MANAGEMENT and LEADERSHIP(Fostering Teamwork and Controlling Stress)
    　The Bundle of Sticks
    　The Fox and the Grapes
    　The Horse and the Laden Donkey
    　The Hawk and the Pigeons
    　The Horse and the Groom
    　The Lion and the Mouse
    WINNING BUSINESS STRATEGIES
    　The Lion, the Bear, and the Fox
    　The Fox and the Cat
    　The Fox and the Lion
    　The Wolf in Sheep's Clothing
    The Ant and the Grasshopper
    The Farmer and His Sons
    The Eagle and the Beetle
    BUSINESS STRATEGIES THAT FAILED
    HUMAN RESOURCES
    HUMAN RESOURCES
    MARKETING PRODUCTS AND SERVICES
    NEGOTIATIONS MERGERS AND ALLIANCES

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