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Airline: A Strategic Management Simulation 3rd Ed

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Airline: A Strategic Management Simulation 3rd Ed

最 低 价:¥355.00

定 价:¥470.00

作 者:Jerald R. Smith,Peggy A. Golden

出 版 社:Prentice Hall College Div

出版时间:1994-06-20

I S B N:9780131058750

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内容简介

Appropriate for courses in Strategic Management, Business Policy, and Marketing Strategy. This computerized strategic management simulation puts student teams in the position of running a regional airline. By analyzing a company s history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. The instructor s manual contains instructor and student disks.

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