最 低 价：￥12.50
定 价：￥79.50
作 者：Antoine van Agtmael 著 著
出 版 社：Oversea Publishing House
出版时间：2007-1-1
I S B N：9780743294577
| 作者简介： ANTOINE VAN AGTMAEL is founder, president, and chief investment officer of Emerging Markets Man-agement, L.L.O. He is known for coining the term"emerging markets'" He has held several senior-level management positions at the World Bank Group, where he founded the IFO Emerging Mar-kets Index and Data Base. He is the author of Emerging Securities Markets and coeditor of The World's Emerging Stock Markets. He lives in Bethesda, Maryland. |
| Introduction: The Emergence of Emerging Markets Part Ⅰ GLOBALIZATION HAS NO BORDERS Chapter 1: Who's Next? How emerging multinationals you've never heard of could eat your lunch, take your job, or possibly be your next business partner or employer Chapter 2: Against the Odds The strategies that propelled twenty-five emerging multination-als into world-class corporations Part Ⅱ THE NEW BREED: TWENTY-FIVE WORLD-CLASS EMERGING MULTINATIONALS Chapter 3: From Under the Radar Screen: Building Emerging Global Brands Samsung and Concha y Toro are setting new trends Chapter 4: Other Roads to Brand Leadership: Buy It or It May Drop in Your Lap Lenovo buys IBM ThinkPad, Haier tries to buy Maytag, and Corona Beer has its accidental iconic brand Chapter 5: China's Largest Exporters... Are Taiwanese:Building a Global Presence Behind a Veil of Anonymity Hon Hai and Yue Yuen make your computers, cell phones,and shoes Chapter 6: From Imitators to Innovators Zaiwan's TSMC and High Tech Computer win by reinventing industries and products Chapter 7: Your Next Global Employer? Hyundai and CEMEX want to be close to their customers everywhere Chapter 8: Turning the Outsourcing Model Upside Down Brazilian plane maker Embraer stays in the driver's seat with suppliers in the developed world Chapter 9: Commodity Producers that Redefined their Industries Aracruz, CVRD, and POSCO defied conventional wis-dom.., and the odds Chapter 10: Alternative Energy Producers South Africa's Sasol makes oil out of coal and gas, Brazil's cars use biofuels, and Argentina's Tenaris makes pipes seamless enough to be used deep under the ocean or in Arctic climates Chapter 11: The Revolution in Cheap Brainpower India's Infosys and Ranbaxy transform the worlds of software design and generics Chapter 12: New Global Media Stars Mexico's Televisa, India's Bollywood, and Korea's game makers appeal to worldwide audiences Part Ⅲ TURNING THREATS INTO OPPORTUNITIES Chapter 13: A Creative Response Don't be defensive or stick your head in the sand--develop new policies and strategies Part Ⅳ AN INVESTOR'S RESOURCE Appendix:Financial Profiles of 25 World-Class Emerging Multinationals Notes Bibliography Acknowledgments Index |
内容加载中，请稍后...
商品评论（0条）