最 低 价：￥35.00
定 价：￥70.00
作 者：MICHAELCUNNINGHAM 著 著
出 版 社：Oversea Publishing House
出版时间：2002-6-1
I S B N：9780738205229
| Michael J. Cunningham is founder and CEO of the Massachusetts-based Harvard Computing Group, an international business-and-technology consulting firm geared to creating innovative strategies and to developing powerful Web-enabled solutions. He speaks and consults to clients and industry groups internationally and regularly writes articles on Web business and e-commerce for publications such as E-Business Advisor. He lives in Harvard, Massachusetts. |
| Acknowledgments 1 Fundamentals of B2B E-Commerce Big and Bigger The Internet Is the Foundation for B2B Digital Markets Trends 2 A New Focus How Business-to-Business Differs from Business-to-Consumer E-Commerce The Evolution of Internet Markets Relationships Branding Industry and the Supply Chain Marketing Issues Technology Leveraging Business-to-Consumer Initiatives 3 Innovation in Action: B2B Best Practices Does One Size Fit Many? 39 Bricks and Mortar to Clicks and Mortar COVISINTO Companies in Transformation Crossovers from the B2C World Business Exchanges and Intermediaries Best Practices 4 Building Alliances Partners and Partnerships for a B2B World Partners--Who Needs Them? B2B Business Traits MyParmerNetwork.com Tactical Factors for Partnerships 5 Selecting B2B ApplicationsServicesand Software The Application Framework B2B Destinations Application Builders and Providers 6 Essential E-Commerce Technologies Web Fundamentals Security Transactions Authoring Tools and Content Management Knowledge Management Customer Relationship Systems Ad Management Portal Development Software Summary 7 Designing a B2B Business Getting Started Designing or Redesigning Your Own Company Outcomes Sales Marketing Service and Support Content Integrating Technology 8 The River Wild: Changing an Organization in Real Time Risk and the Corporate Culture The Magic Bullet Change Practices Work Flow Culture and How It Affects Strategy Building In Best Practices 9 Last Words on B2B Strategy Relationships Organizational Change Technology An Integrated Strategy B2B Glossary Recommended Reading About the Author Index |
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