| About the author Foreword Introduction 1 Is retailing for you? 2 Are you ready for retailing? 3 What about the competition? 4 Store location 5 Who do you expect your customers to be? 6 Buying a business, starting from scratch or joining a franchise 7 Take a risk, but manage it 8 Plot your own road map 9 Policies and procedures Setting Up Shop 10 Business structure and other legalities 11 Let's meet the bank manager and get down to the money 12 Venturing out to get capital 13 Should you lease or buy? 14 Playing the image game 15 Making the store work for your customers 16 Fitting out the store 17 Merchandising the store to maximise sales 18 Don't price yourself out of the market 19 Managing the stock 20 Managing the cash flow 21 Managing the team 22 Marketing the business 23 Managing yourself 24 Keeping record and managing your business's performance 25 Ban customers and make your advocates lovers 26 Who will succeed you? 27 The grand opening 28 The future: are you ready? Recommended reading Useful websites for retailers Index |
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