OtL Aicher（l922～1991）WaS an internatIonaIIy acclalreedu raphic desiqlle r afld educator．renowned for his complexvisual systems and typography．Born in Germany followingthe Fi rst World Wa r．and coming of age durlng the SecondWorId War，Aicher was marked by the intellectuaI resistancemovement．post—war reconstruction．and a conviction thatdesigne rs have a moral responsibility to work in the serviceof a better society．He emerged as an InfluentiaI Innovator
in the field of visual communication．keenly Informed by astrong sense of politics．theology．and social responslblIity．By distilling ideology．1anguage．and aesthetics to thei r bareessentialS．Aicher promoted forth right cornmunIcatlonthrouqh Simpie．elegant，and elementaI presentation．
Aicher helped found the Hochschule fur Gestaltung(HfG)in UIm，an experimental design schooI in the spi rit of theBauhaus．and wrote severaI books on the theory and practiceof design and typog raphy．Among Aicher`S best—knownworks a re hiS ea rly posters；corporate identity prog rams forLufthansa．FSB，and the lighting fi rm ERC0；hiS identity forthe l972 MUnich OIympics；visuaI language system of overnine—hundred pictograms：and hiS typeface Rotis．
Althouqh Aicher wrote a number of books on design．thiSbook；S the first comprehensive and authoritative aCCOUntOf hiS Ilfe and work．With extensive iIIustrations from privatea rchiyes，museums．and Aicher’S estate．It aIso incIudesessays by former Aicher collaborators．assistants．and clientsto provide a fi rst—hand account of Aicher`S life in design． |
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