| Marcia Israel-Curley is the pioneering retail visionary behind Judy s, a fashion institution from the moment its first tiny store (7 x 12!) opened in an offbeat Los Angeles neighborhood in 1948, until it was sold in 1989, as a major public company employing more than 2000 people. It was called Judy s because the store was only wide enough for a sign with five letters, and it was the first boutique geared to clothing for young women, at a time when teenaged girls had to shop at large department stores and dress like their mothers. Marcia Israel-Curley is a remarkable role model with a wealth of experience and business acumen; her straightforward style makes her lessons for success an engaging and informative read. A lifetime of hard work and success has earned Marcia Israel-Curley many honors: in 1964 she was named Los Angeles Times Woman of the Year; the Marshall School of Business at USC designated her Entrepreneur of the Year; she chaired President Reagan s Committee for dealing with small and minority business ownership (reporting directly to the president); and she has been decorated by the U.S. Navy and the president of France. Judy s grew into a major retail conglomeration with Marcia Israel at the helm and its innovations were regularly tracked by Women s Wear Daily, The New York Times, and The Wall Street Journal. This is the story of a business woman with vision and an uncompromising work ethic who let nothing-not even cancer-stand her in her way. A cross between cosmetic queen Mary Kay Ash s memoir, You Can Have It All, and Georgette Mosbacher s Feminine Force, Defying the Odds is a must-read for those looking for inspiration and insight into entrepreneurial success. |
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