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Up Against the Wal-Marts: How Your Business Can Prosper in the Shadow of the Retail Giants

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最低价：￥40.00

定价：￥219.50

作者：Mrs. Don Taylor,Jeanne Smalling Archer 著

出版社：AMACOM

出版时间：1994-10-20

I S B N：9780814402382

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Up Against the Wal-Marts: How Your Business Can Prosper in the Shadow of the Retail Giants

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40.00元

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编辑推荐

"""A powerful weapon in the battle against these giant retailers."" -- Entrepreneur ""This book has advice for managing any business better, no matter whom you compete against. Stimulating."" -- Tim Brown, Industry Week ""Gives you hundreds of ideas on how to survive -- and succeed -- if you’re fighting one of the big guys."" -- Small Business Opportunities ""Concise and absolutely on-target. Essential training for any start-up and small business owner."" -- Jack Faris, President, National Federation of Independent Businesses" --This text refers to an out of print or unavailable edition of this title.

内容简介

With Wal-Mart and other mass merchandisers devouring the markets of small business, local retailers must rethink their management strategies. This book supplies a set of winning techniques for surviving and even benefitting from this competition, and tells readers what to do to reverse the trend.

作者简介

Don Taylor is a business survival and fast-growth specialist, and the President and CEO of Data Staar Communications, a Texas-based business information company. Jeanne Smalling Archer is an award-winning writer and internationally known speaker with more than 25 years of experience in marketing and public relations. Both authors hail from Texas: Mr. Taylor lives in Canyon; Ms. Archer in Amarillo. --This text refers to an out of print or unavailable edition of this title.