| Amazon.com For the past eight years， the U.S. stock market has been on a bull run the likes of which few have ever seen， making and breaking records almost every quarter. And for the last four of those years， David and Tom Gardner's self-described market-crushing stock portfolios have made the market's own incredible performance pale by comparison. In their third book， The Motley Fool's Rule Breakers， Rule Makers， the brothers reveal the methodology behind their stock-picking success， which is impressive. The Rule Breaker Portfolio (formerly known as the Fool Portfolio on their Web site) has risen some 650 percent since its inception in 1994， thanks to stocks such as America Online， McAfee， and Wal-Mart， while the Rule Maker Portfolio (formerly known as the Cash King Portfolio) has risen 440 percent on the backs of investments in Microsoft， Cisco Systems， and Intel. Fans of the Motley Fool， who with luck have prospered from the Gardners' timely advice， will no doubt love Rule Breakers， Rule Makers. The book is written in their usual humorous and self-congratulatory style--not only educational， but often aimed at making the pros on Wall Street wince， as they should. However， if you're new to the Motley Fool or to stock picking in general， you may do well by first considering one of their earlier books， You Have More Than You Think and The Motley Fool Investment Guide. Amazon.com Audiobook Review "Business is as simple as changing the rules at the beginning， and then making the rules at the end，" say David and Tom Gardner， creators of the Motley Fool investment web site. Invest in the stock of one company that goes all the way from rule breaker to rule maker， and you get rich. But how do you tell the difference between a company that will follow this model--a Microsoft or a Wal-Mart--and a company that only appears to be a superstar， like Boston Chicken? The Gardners explain what takes a company from interesting maverick to the "default setting" of its industry--the name synonymous with its entire type of product， such as Coke， Kleenex， and Band-Aid. They throw in a little culture， too: readings from Shakespeare's Henry IV， Part One and Henry V illustrate the classical route from edgy rule breaker to regal rule maker. (Running time: 3 hours， 2 cassettes) --Lou Schuler --This text refers to an out of print or unavailable edition of this title. See all Editorial Reviews |
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