| 作者简介： CHIP CONLEY founded Joie de Vivre Hospitality in 1987 at the age of twenty-six, buying a rundown ghetto motel and turning it into a landmark rock 'n' roll hotel with an impressive celebrity guest list. Since then, Chip has created nearly two dozen innovative hospitality businesses, which has earned him feature stories in The Wall Street Journal, The New York Times, USA Today, and Time and People magazines. Chip combines his Stanford M.B.A. degree with a rebellious artistic spirit to create some of the coun-try's most unique businesses, from urban boutique hotels to Japanese-style serenity spas to luxury campgrounds. He has been awarded "Entrepreneur of the Year" in the real estate category for the San Francisco Bay Area as well as "Guerrilla Marketer of the Year" by the American travel industry. |
| FOREWORD by Richard Branson I. INTRODUCTION The New Rules of Business Rebels Rule with Courage and Authenticity II. FEELING EIGHTEEN YEARS OLD AGAIN AND ACTING LIKE IT 1. Getting in Touch with Your "Inner Rebel" Are You a Rebel? Finding Your Glass Slipper Business Rebel Hall of Fame Profile: Richard Branson Thinking of Your Life as a Novel Reconnecting with Your Childhood Passions How You Bucked the Norm: An Exercise How to Create Your Own Personal Mission Statement Learning from Your Job History The Frustrations Table: How to Bring About Personal Change 2. What It Takes to Be a Rebel Putting Your Whole Body into It Eyes Represent Vision Heart Represents Passion How to Make Sure You're Not a Jerk Gut Represents Instincts Feet Represent Agility Business Rebel Hall of Fame Profile: Steve Jobs The Thirty-two Traits of Successful Rebels: How to Identify Your Own Unique Imprint Form Good Habits and Become Their Slave How to Use Your Past to Guide Your Future 3. What Do You Stand For? Your Conviction Oven Integrating Your Values into the Workplace How to Create a Values Inventory for Your Company Business Rebel Hall of Fame Profile: Anita Roddick Creating Your Company's Core Values Identifying Misalignments in Your Company Core Values Create Company Value Finding Meaning in What You Do III. CREATING A REBEL REVOLUTION: THE FOUR TRAITS OF GROUNDBREAKING LEADERS AND COMPANIES 4. Birthing a Rebel Company Chip's Story Business Rebel Hall of Fame Profile: Nick Graham How to Write a Foolproof Business Plan How to Create Your Own Business Model The Ten Questions Any Entrepreneur Should Ask Himself Before Getting into a New Business 5. Communicating Your Vision The Visual Vision How to Create Your Own Visual Icon The Verbal Vision Business Rebel Hall of Fame Profile: Howard Schultz The Aspirational Vision 6. Creating a Passionate Culture How to Figure Out Your Employees' Priorities Creating a King or Queen of Corporate Culture Developing Your Own Cultural Program Business Rebel Hall of Fame Profile: Herb Kelleher 7. Building Corporate Instinct Open-Book Management The "Hunch Knack" Wins the Game Using Dashboards to Spread the Message Business Rebel Hall of Fame Profile: Michael Dell Leaders Are Learners Who Teach How to Create a Smart Company Creating Your Own Corporate University The Importance of Sharing Knowledge 8. Promoting Fast Footwork: The Agile Company Inspiring Innovation in Your People Creating a Fast and Flexible Company Getting People to Embrace Change How Rebel Companies Make Whoopee How to Create Change Business Rebel Hall of Fame Profile: Dee Hock Seven Tips for Improving Your Company's Agility IV. BECOMING A MAGNET FOR GOOD PEOPLE 9. Recruiting and Coaching Rebels Creating the Right Mix: Identifying Your Recruitment Needs Hiring Tips for the Harried Rebel How to Become the Boss You Always Wished You'd Had How to Interview Your Potential Employer Business Rebel Hall of Fame Profile: John (Jack) Welch, Jr. Inspiring Heroic Performance 10. Collaborating with Young Talent Business Rebel Hall of Fame Profile: Master P (Percy Miller) Boomers Versus Xers Learning to Xercise How to Create a Joint Commitment 11. Managing Diversity Like a Potluck Diversity Goes Beneath the Skin Creating a Diversity Audit Creating a Work Climate Survey Business Rebel Hall of Fame Profile: Oprah Winfrey Diversity Is Created One Person at a Time One Last Story V. BUILDING A REBEL REPUTATION IN THE WORLD 12. Customer Service: Employees as Entrepreneurs Empowering Extraordinary Service Appreciating Your Frontline Service Personnel How Your Staff Can Calculate the Lifetime Value of a Customer Determining Your Customers' Moments of Truth Business Rebel Hall of Fame Profile: George Zimmer Engaging Your Customers in the Service Strategy Treat 'em Like Royalty — You'll Be Rewarded with Loyalty Seven Tips That Will Make Your Company a Service Leader 13. Creating Brand, Building Buzz Making an Emotional Connection with Your Customers Permission Marketing: Getting the Green Light from Your Customers Viral Marketing: Turning Your Customers into Foot Soldiers Buzz: The Collision of Culture and Commerce The Power of the Media — Both Old and New Business Rebel Hall of Fame Profile: Ian Schrager How to Write a Killer Press Release Get Busy Buzzing VI. THE RISKS OF BEING A REBEL 14. The Most Common Challenges Facing Rebel Companies A Tool for Understanding Your "Company DNA" The Ten Perils of Rebel Companies Business Rebel Hall of Fame Profile: Martha Stewart How to Get Rich Quick 15. Being a Rebel in a Big Company The History of Heretics Getting Rid of Fear Developing a Sponsor Business Rebel Hall of Fame Profile: Charles Schwab How Big Companies Can Encourage Rebels Thinking Like a Venture Capitalist How to Make Big Feel Small Five Tips for Inviting Rebel Behavior to the Corporate Boardroom 16. Rebel Without a Pause Are You on the Path to Burnout? How to Avert Burnout in Your Company "My Life Is My Message" How to Succeed in Business Without Really Frying Business Rebel Hall of Fame Profile: Ted Turner My Cure for Burnout WORK CLIMATE SURVEY (Sample) REBELS' RESULTS AND RELATIONSHIPS GRID PRESCRIPTIONS BIBLIOGRAPHY INDEX |
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